My hypothesis is that If you made a trade school it would get a lot of backing and interest
The key here is to get the marketing right and iterate on the training program to invent a new kind of trade school
Crucially, it would have to play off contemporary American values which say that making money and starting a small business are good, being a blue collar worker is bad
Eg hybridize with a community college such that it’s considered a college degree in a trade, or college degree x trade
Furthermore, it’s an interesting contradiction because blue collar work in America pays extremely well due to supply and demand, and yet blue collar work is extremely looked down upon in American culture
Partially it’s because the information about blue collar earnings haven’t disseminated properly and so the labor market isn’t correcting
So instead of “go to trade school because youre stupid”, the messaging of a new, tech-branded trade school would have the messaging “start your own small business and be your own boss and make way more money by starting a business in X trade”
So itd be traditional trade teaching + help the person incorporate, teach them basic business skills, accounting etc in one package. Set up their website, show them how to do modern appointment booking on Calendly, modern invoicing on Stripe. Like a franchising model
Itd be marketed the same way people get enticed into MLM multi-level marketing schemes or dropshipping etc
As for raising in Silicon Valley, one can pitch it as an Edtech startup
Business x trade degree
No comments:
Post a Comment